The “Be U Be UNIQUE” brand ad campaign projects a new image of Hong Kong Baptist University (HKBU). The design provides a consistent structure to support the identification and recognition of the University. The headings of brand advertisements aim to address both current and prospective HKBU students. During their studies at HKBU, students will be transformed into CREATIVE, INNOVATIVE, and CARING citizens with a GLOBAL vision. BU students are encouraged to treasure their UNIQUE attributes as they learn and grow in an inspiring educational environment. Take your own path and “Be U”.